Simultaneously, one of the greatest levers to pull for growth in your business is hiring.

It's like investing...

The greater the upside, the greater the downside.

The good news is, just like investing, you can learn it and minimize the risk.

I recommend for any leader, to learn how to hire top talent and make sure it's one of the last things you delegate.

Larry Page understood this.

In 2015, when Google had 53,600 employees and hired 6,000 more that year, he personally signed off on every single hire.

Why?

Because it's leveraged.

It's worth your time.

Quickly, I want to speed this up for you and show you where you can find these rockstar hires and how to get them on your team.

I'll make it quick.

This will be specific to sales people (revenue) although this will apply to almost any hire you're making.

Before you hire anyone, you need two things dialed in...

This means absolute clarity on who you're selling to and exactly how you sell to them.

In other words, where you're going as a company (vision), why you're going there (mission), and what's acceptable behavior along the way (values or principles).

Without these, it'll be difficult to get top 1% talent to say yes.

Prior to starting my company, I was poached by buddy of mine.

The only reason I was willing to leave a company that was growing and more established to join a scrappy startup only doing about $1M in annual revenue...(Literally I was his first full time hire. It was just me, him, a VA, and a part time sales coach)

...only reason I said yes was because I could see the road ahead and I liked it.

If I wouldn't have been able to see exactly what I was saying yes to (more than the money) and actually like it, I wouldn't have left my current role at the time.

This is key.

Think of hiring like making a sale.

In a way, that's exactly what it is.

You're selling the opportunity, the vision, the culture.

And like any sale, you need...

Let's start with how and where to generate qualified candidates...

Just like in sales, what are the best and highest qualified leads?

Almost always, it's referrals.

Whether we're talking about hiring or sales, it's very hard to beat referrals.

And it makes sense.

People who know you, your company, they have context, they're going to know who to send your way AND those specific people will have more trust.

So if you're looking for top talent, remember this...

Top talent KNOWS top talent.

That's always the best source.

My favorite way to do this is called a bounty.

Here's an example:

The amount of the bounty will vary depending on the role.

In the example I gave, this was an account manager. Regardless this is usually lower cost than a recruiter and I almost always get better candidates than any other method.

I send this to my network directly via text and email and I'll post on on my socials.

Eventually everyone starts sharing and connecting you to people.

Pro tip: Have a solid hiring page they can send their referrals to. Otherwise, it can get out of hand.

This is by far my favorite source of leads.

If you do this and you still don't find your hire, then my second favorite source is poaching.

I'll outbound the right candidates on Linkedin, from competitors, etc.

Try this out.

If you have questions on hiring top talent, reply to this email.

I read every single one.

Till next time,

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